People attach a sense of urgency to a computer. Businesses use them day in day out, generate lots of money through them and understandably get a little upset when their computer keels over one day and dies. People who need a computer non-urgently will bring the PC in first thing as soon as it dies wanting it back ASAP, while those who's lives depend on it will bring it in as three days later and want it back yesterday.
As soon as they are notified, those who need it urgently you don't see them again for three days, all sense of urgency having evaporated. Yet Joe Public wants it back now so he can stick Limewire back on it and finish downloading Nickelback, not realising this is what screwed it up in the first place.
Monday, March 2, 2009
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